In 2024, Killowen Farm launched six new health-focused products, surpassing its milestone target by 33%, through continued innovation and consumer insight.
In 2024, Killowen Farm continued to strengthen its commitment to health and nutrition by launching six new products designed to support consumer wellbeing. This brought the cumulative total of healthy product launches to 16, surpassing the company’s milestone target by 33%.
The newly launched products were developed with a clear focus on health benefits, including support for muscle growth and repair, enhanced immune system functionality, and increased vitamin content. Each product was carefully formulated to deliver nutritional value without compromising on taste or quality.
Consumer response to the new range has been strong, with successful listings in major supermarket chains helping to broaden access and visibility. This commercial success reinforces the relevance of Killowen Farm’s health-focused strategy and its ability to meet evolving market expectations.
To support ongoing innovation, the company is actively engaged in two initiatives: researching market trends around similar health-oriented products and using these insights to inform future development. This research-driven approach ensures that new product ideas are grounded in consumer needs and aligned with broader industry movements toward healthier eating.
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Lakeland Dairies is a farmer-owned dairy co-operative based in Ireland. The company processes over 2 billion litres of milk annually into high-quality dairy ingredients and consumer products for global markets.
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Country Crest, founded in 1993 in Lusk, Co. Dublin is recognised for its sustainable farming practices and commitment to food innovation. It is one of the biggest suppliers of potatoes and onions to major retailers in Ireland, as well as rearing premium beef cattle.
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