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Bord Bia

Gold Member Case Study - Britvic

Britvic Ireland is a leading soft drinks company with a portfolio of iconic brands. Now part of the Carlsberg Group, Britvic champions innovation, health, and sustainability, delivering great-tasting beverages that bring enjoyment to consumers around the world.

Britvic carton of branded juice on table
Gold Member

Sustainability Achievements

In 2024, Britvic reduced average calories per serving to 12.72, surpassing the milestone target by 20.5%, driven by expanded low-calorie production and innovation across key beverage ranges.

  • Targets Reported Raw Materials Certification, Supplier Certification, Packaging, Energy/Emissions, Waste, Water, Biodiversity, Product Health and Nutrition, Community Engagement, Employee Wellbeing, and Diversity, Equity, and Inclusion.
  • Exemplary Targets Supplier Certification, Packaging, Energy/Emissions, Product Health and Nutrition, and Diversity, Equity, and Inclusion.
  • Awarded Gold Membership 2021, 2025

In 2024, Britvic made significant strides in improving the health profile of its beverage portfolio, achieving a notable reduction in average calories per serving. The company decreased calories from 15.3 per serving in 2023 to 12.72 in 2024, exceeding its milestone target by 20.5%. 

This achievement was largely driven by the commissioning of a new syrup room facility dedicated to the production of the low-calorie Hint of Fruit Ballygowan sub-brand. The new facility enabled Britvic to scale up production efficiently, meeting growing consumer demand for healthier hydration options without compromising on taste or quality.

In parallel, Britvic continued to expand its Aqua Libra range, which includes both tap and aluminium can formats. These low- and no-calorie beverages have become a cornerstone of the company’s health and wellness strategy, offering consumers refreshing alternatives with minimal caloric impact.

Britvic’s work in 2024 shows a clear focus on product innovation and reformulation. By investing in new infrastructure and expanding its low-calorie range, the company is responding to public health goals and changing consumer preferences.

 

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